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TGIF is an acronym that resonates with the Founders of Equity Advantage, David
and Thomas Moore. Fourteen years ago, when the two siblings started Equity
Advantage, Inc. they embraced the philosophy that happy clients and employees
make for good business and very enjoyable times. The Moore brothers, built
their company up from the ground and after eleven years of business this
philosophy holds true. A partner of ours once said that business should be more
than business, it must be fun! Time flies when your having fun and after all,
isn't fun the best thing to have?
The following are a few thoughts from the Moore brothers;
The most enjoyable aspect of our profession
The wide eyes. The satisfaction of making a deal work and the look on someone's
face when you figure out a way to defer taxes of tens or even hundreds of
thousands of dollars. Remember the word problems in math class? We live those
everyday. Our reputation was built on our ability to get the difficult deal
done. The look on an exchangor's face after structuring a complex a deal is
priceless. The largest obstacle we have is the public's awareness of this
procedure and its potential applications.
1031 Exchanges bring real estate to mind, what about personal property?
Many people that are aware of the 1031 exchange think of it only for real
property, but what about the planes, trucks, boats, etc? We can facilitate
personal property exchanges if the property in question is being held for
business or investment purposes. Typically, people that know of IRC 1031 think
of it only with respect to real property. As the stock market fluctuates and
people are looking for more creative ways to keep their money theirs, aircraft
and heavy equipment exchanges are becoming more and more common. As a matter of
fact, we have structured exchanges for everything from embroidery machines to
cattle. The like-kind definition, however, does change drastically with
personal property. Unlike the real property scenario, like-kind when applied to
personal property, is true like-kind.
Is there a large demand for 1031 Exchange services?
The answer to that question is a resounding "yes". Prior to nineties 1031
Tax-Deferred Exchanges were being facilitated, but with a lack of clear
guidelines. In fact, with only a handful of 1031 Exchange companies in
existence, it was a feat to find an accommodator at all. The Moore brothers had
an investment partner with an exchange facilitation company in the bay area,
but no contacts in the Northwest. We remember looking in the phone book without
finding a single listing. Responding to our own needs and the demand for 1031
Exchange facilitators in the Northwest and other parts of the country, we
seized the opportunity and never looked back.
We are now in the process of opening an office in our home town of Santa Cruz,
California. The surf, the sand, the salt air have all been missed far too long
for Thomas and his wife. Thus, following the trail home to the beach means that
Equity Advantage is opening a new office in California.
What makes Equity Advantage different?
The ability to make a deal work. In the spring of 1991, for the first time, the
IRS issued guidelines for 1031 Exchanges. These guidelines put many investors'
minds at ease. A large portion of our current clients are people from the past
who use us each time they need to exchange properties. We take pains not to
spread ourselves too thin. We are not happy unless we can deal with each client
at their convenience, to assuage any concerns they might have. Exchanging
property can be stressful when one does not know exactly what is involved. When
an exchange is closed, our job is not done. We periodically check in with our
past clients to make certain that everything we did exceeded their
expectations. That is how I know we are doing our job well.
Equity Advantage, today
We are in a niche market where knowledge and the volume of business are not
mutually exclusive. From what we hear from our clients, we do our job very
well. We've always prided ourselves on being the ones that can make the
difficult exchange work. Many people laugh when we say it, but facilitating
exchanges really is an art, rather than a science.
Remember, Exchanging is not a tax, legal, or escrow decision. Exchanging is an
investment decision.
The information contained in this Web Site must be reviewed by the investor's
independent legal counsel prior to being acted upon.
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